I come from a defence-background family — which means I grew up with discipline, adaptability, and a deep respect for systems. Having lived and studied across nine schools in multiple cities in India, I learned early how to read people across cultures.
Today, I bring that empathy into product design. My forte is design systems and component governance — building the rules that make great products consistent at scale. I've led organisation-wide design systems at CarTrade Tech, and driven UX strategy for Future Mobility at TVS Motor Company.
I'm jolly and playful in person. At work, I value clarity, empathy, and the discipline to really go through the pain before designing a solution.
SEO-first hair transplant discovery classified-portal helping users compare clinics, understand procedures, and make informed decisions. Built as a content + lead-generation ecosystem targeting high-intent search traffic in the hair restoration market.
A fitness gym website focused on building a strong local community through personalized training, transformation programs, and digital-first member engagement. Crafted to improve retention, trust, and brand consistency.
Bootstraped and ran a niche-focused web agency offering conversion-driven websites for local businesses like clinics, gyms, salons, and coaching centers. Productized services designed for speed, affordability, and measurable lead generation.
Bootstraped and ran a cloud kitchen brand built around an "overloaded" USP - More meat, Richer flavors, and Premium portions. Designed from scratch across branding, menu engineering, packaging, delivery-first operations across Swiggy & Zomato
An education-focused digital transformation project aimed at improving student acquisition and trust through better online presence, structured information architecture, and conversion-optimized web experiences.
A beauty and wellness brand focused on elevating client experience through premium grooming services and a strong digital presence. Designed to build trust, boost bookings, and establish a modern, aspirational local brand identity.
Present
Led end-to-end UX lifecycle improvements across Research → Design → Development. Drove monetisation, SEO, and AI adoption.
Apr 2025
Design System Specialist — leading and scaling the organisation-wide design system across CarWale, BikeWale, and CarTrade.
Sep 2023
Researched current trends, brand strategy, benchmarking for Future Mobility (EV). Aligned UX strategy and design systems for B2B at TVS.
Dec 2022
Lone product designer for CarWale. Managed full UX process — research, ideation, wireframing, prototyping, pixel-perfect delivery.
Apr 2021
Joined CarTrade Tech (IPO-listed auto marketplace group behind CarWale, BikeWale, CarTrade). Delivered UI/UX for lead conversion, SEO, and monetisation-driven tasks.
Jan 2026
Bootstrapped and led a premium cloud kitchen alongside a full-time job. Managed end-to-end — menu engineering, pricing, unit economics, vendor management, platform strategy on Swiggy and Zomato.
Designed FTUE and onboarding for an iOS AR learning app. Researched user mental models through offline reviews. Combined spatial design principles from architecture with HCI theories.
Apprenticeship project directly with Lenskart's CTO. Ran a 2-month Design Thinking sprint to solve app retention — users were uninstalling within ~30 days. Generated 15 concepts, prototyped 3, shipped 1.